Automotive Recruitment Vlog #16 – The Race To The Bottom

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Welcome to episode #16 of the Automotive Recruitment Vlog w/ Craig Lockerd. Wow, 16 already? In this episode I’m calling you out. Both the dealers and the manufacturers. It’s our fault really. The ONLY reason why the customer is so fixated on price is because WE are fixated on price. How do we change that? How do we stop racing to the bottom? Watch the video:

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If you’d like to hire Automax to recruit, screen and train new salespeople, with no bad habits, at your dealership, you can contact us HERE.

This post was written by

Craig Lockerd – who has written posts on Automax Recruiting & Training.
Craig Lockerd is the founder and CEO of AutoMax Recruiting And Training. He has over 30 years of experience in the auto industry. You can find Craig on Facebook, Twitter, LinkedIn and Google +.

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Posted in Automotive Recruitment Vlog   Tagged , , , , , , , | 1 Comment

One Response to “Automotive Recruitment Vlog #16 – The Race To The Bottom”

  1. Colin Langner says:

    Thank you, sir!

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