Inside This Episode:

As a successful dealer in New Jersey, Craig Nicholas believes in the power of his people. He also spends much of his time traveling the country recruiting and training new dealership hires. Doing so provides him with a unique perspective which validates the importance of a dealership's human capital. In this episode of the podcast, The Recruiters learn more about Craig Nicholas' philosophy about how people are a dealership's best asset.

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Craig Lockerd

Craig Lockerd is the founder and CEO of AutoMax Recruiting And Training. He has nearly 50 years of experience in the auto industry. You can find Craig on Facebook, Twitter and LinkedIn.