“The Decision” “I’ll be taking my talents to South Beach”….oh, sorry, wrong decision [Clevelander joke] The way many dealerships make the decision when to bring on more salespeople and how many or replace under-performing salespeople has always baffled me. I have seen countless “formulas, statistical data, seasonal hiring decisions, you name it. We have had [...]
Welcome to episode #16 of the Automotive Recruitment Vlog w/ Craig Lockerd. Wow, 16 already? In this episode I’m calling you out. Both the dealers and the manufacturers. It’s our fault really. The ONLY reason why the customer is so fixated on price is because WE are fixated on price. How do we change that? [...]
Welcome to episode #15 of the Automotive Recruitment Vlog with Craig Lockerd. As you know I’m Craig Lockerd, in this video I bring up the idea of a salesperson run sales meeting. Stay with me, I know that sounds a little weird, but it’s the best way to ensure that you’re not running out of [...]
At OnlineVetJobs.com we feel that the best recruitment decision you can make is to hire a US Military Vet for all of your job openings. In this video and in a few more to come Craig Lockerd and Paul Hardy of Automax Recruiting And Training discuss what it means to hire US Military Vets to [...]
Welcome to episode #14 of the Automotive Recruitment Vlog with Craig Lockerd! Well I just turned 60 and I am a true believer that our physiology determines our psychology which affects our actions, I think I heard Tony Robbins say that. You want to sell better, manage better, perform in all areas of your life [...]
Welcome to episode #13 of the Automotive Recruitment Vlog With Craig Lockerd, I am, you guessed, it Craig lockerd! Accountability is in important word, especially in our industry. Who is being held accountable for what at your dealership? Are you inspecting what your expecting? If you would like me to alert you each time I [...]
Welcome to episode #12 of the Automotive Recruitment Vlog With Craig Lockerd, in this episode I ask you the question, what is your pain threshold? How much pain are you willing to go through to get to where you want to be? I ask that question because all of you are looking for ways to [...]
Welcome to episode #10 of the Automotive Recruitment Vlog with Craig Lockerd! In this episode I ask the question, why are you allowing your salespeople to eat at the dealership? Goes against everything you think, but what are the implications of allowing it? “But Craig,” you’re saying. “I need to keep my salespeople AT the [...]
Whoa! I’m on a roll, welcome to Episode #9 of the Automotive Recruitment Vlog with Craig Lockerd. In this video I ask the question, why are we burning out our salespeople, why are we working them 80 + hours a week? We should be training them, real training, not just rah rah, here are some [...]
Welcome to episode #8 of the Automotive Recruitment Vlog with Craig Lockerd… I’m Craig Lockerd! In this episode I talk strategy. Strategy because chaos and anarchy doesn’t work. Strategy because it’s a plan to succeed, without one you plan to fail. Old axiom I know but valid, very very valid. Warning: I hit you right [...]
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