“The Decision” “I’ll be taking my talents to South Beach”….oh, sorry, wrong decision [Clevelander joke] The way many dealerships make the decision when to bring on more salespeople and how many or replace under-performing salespeople has always baffled me. I have seen countless “formulas, statistical data, seasonal hiring decisions, you name it. We have had [...]
This is a very interesting question and one that I will answer with scientific fact, but first let’s look at the two different sides of this debate. When you look outside of sales at the likes of Lance Armstrong, Muhammad Ali, Jerry Rice and even Tiger Woods (pre scandal) you see performances that are so [...]
de•vel•op 1. to bring out the capabilities or possibilities of; bring to a more advanced or effective state: to develop natural resources; to develop one’s talent. 2. to cause to grow or expand: to develop one’s muscles. About 10 years ago or so I took my oldest son, Joe Lockerd, to the gym with me, [...]
Retention begins with attitude and ends with training. Simply put, if your head isn’t in it, you lose. The car business, for better or worse has always been a business of negativity. The LEADS are weak? You ARE Weak!!!! That was the motivation. If you want your staff not to be “weak”, train them properly, [...]
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