Who Is Automax

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Who Is AutoMax?

Over the last 13 years, every time AutoMax Recruiting and Training has a training conference, training conference call, or just a company get together, I start with this very same question and the 35+ people answer…”WE ARE AUTOMAX!”

AutoMax Recruiting and Training is in fact a collection of talented, passionate car people, that work in a synergistic manner to provide car dealerships in the U.S., Canada and Puerto Rico with “committed, well trained salespeople, with no bad habits.”

AutoMax assists all car dealerships large and small, urban or rural, franchised dealers and independents, with the right people to hire. We recruit, screen, interview and train floor salespeople, internet salespeople, BDC personnel, service advisors, managers, and every other position at the dealership.

AutoMax Recruiting and Training has conducted nearly 11,000 of these hiring and training campaigns and trained over 100,000 people!

How do we do it?

Using an easy 4 step process, that’s how…

Step 1: AutoMax has always been the leader in the auto sales recruiting and training industry, we were the first company to use the internet on a nationwide basis to bring to dealerships a quantity of quality career minded job seekers. We use the very latest technology, to first of all, bring a quantity of career minded people, to view and respond to the help wanted ads we create and post for you. We use all the major jobs boards, in fact your ad will be loaded into literally 100′s of job boards (both big and small) and portals. We have large contracts with all the major job boards, plus our own site, that feeds your job to dozens of other job dedicated sites, as well as social networks such as Facebook and Twitter. We even use state of the art search optimization strategies to find those job seekers that aren’t using job boards, but are using search engines such as Google, Bing or Ask.

Step 2: When the respondents begin to send in their resumes we have a separate department of 4 people that are dedicated to communicating with, selling the dealership (and the car business in general) and scheduling each applicant to interview with one of our trainers, or depending on the package, by you.

Step 3: Screening is a must, and with our affiliation with Hire The Winners and the use of “The Car Sales Simulator,” we can pre-screen and test each applicant before they even arrive for an interview. This allows us an insight unavailable before, that ensures we only recruit and train the best of the best. Then, as a “homework assignment,” each trainee is asked to take the simulator again, so that we can gauge growth.

Step 4: Our Trainers will meet with you each day, to go over that days training results, then, on the last day, present to you each graduate (not all will make it through training) that has made it through the sales training class, along with written and verbal evaluations of each, along with their Car Sales Simulator results.

I have written this “Who is AutoMax” page on the very same day we hold our weekly, national training conference call, and I asked the trainers to give me their words to describe who AutoMax is, the following is a list of what they had to say, they ARE AutoMax!

  • Offer people solutions
  • Increase dealers profit
  • Change lives
  • Support families
  • Energize dealerships
  • Fixed operations solutions
  • Build traffic
  • Teach
  • Motivate
  • Experienced, extra set of eyes and ears
  • People finders
  • Talent solutions
  • Management training
  • Social media training
  • Internet hiring and training
  • BDC
  • Passion
  • Provide dealers people with no bad habits
  • Screening for dealers
  • Save dealers time

Affiliations and Partnerships with the Best of the Best in the Car Business

  1. Jim Ziegler and Ziegler SuperSystems
  2. Steve Munyan and Hire The Winners
  3. Jim Bernardi and AUTOPRO Training Solutions
  4. Troy Spring and Dealer World
  5. David Johnson and Persuasive Concepts [Who built this site and handles all our social media]

Who Is AutoMax? I am proud to say, corny or not, we are a family, a team of passionate professionals, who’s goal it is to positively affect the lives of everyone we touch, the dealers and Mangers that retain us, the people that we train and of course each other on the AutoMax Team!
“If we do what we do better than anyone else does it, someone will find a way to pay us to do it!”

Craig Lockerd
CEO And Founder, AutoMax Recruiting And Training

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